7 SEO Tactics that can help Hoteliers Recover from the COVID-19 Impact

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The COVID-19 outbreak has affected almost all industries. Hospitality and tourism have taken a big due to the physical distancing protocol. Like other industries, hoteliers also need to focus on SEO strategies to maintain a strong online presence. A reliable SEO company in US can provide all the support they need to boost their online visibility and attract their target audience in these challenging times. In fact, it’s important that hoteliers do not pause their SEO. While people are staying at home and spending more time online now, businesses should focus on utilizing this opportunity to build brand equity by engaging with consumers and providing them with quality content. 

Investing in the right marketing strategies is a key element in business success. SEO will help you maintain your visibility and keep your customers engaged with your business. COVID-19 has changed the scenario, but people will travel again and it’s important that they remember you when they decide to. Implementing the right SEO strategies can improve your search rankings and visibility, and stay ahead of competition. Engaging them with evergreen content like travel tips, local experiences, etc. will help you get in front of the audience. When it is safe to travel again, users will search and see your website at the top of SERPs, instead of your competitors. 

Here are 7 SEO strategies you can implement to improve website visibility:

Focus on local search: Tourism and travel (where active) is largely focused on the domsetic audience. This makes local search more relevant than ever before. You must be visible for “open now” and “near me” searches. To appear in those searches, you need to optimize for local search, an essential part of which is your Google My Business listing. Ensure that you update with the latest opening times for facilities affected by COVID-19 and services open currently. Google My Business provides a special section to include this information in your listing.

Do keyword research: Regardless of the industry, keyword research is a crucial component of effective digital marketing. These essential words or phrases help increase your organic ranking and importantly, traffic to your website. Tools like Google’s Keyword Planner can help you begin SEO research by finding the recommended keywords.

Remember that content is king: Simply creating an attractive website for your hotel cannot attract traffic. Generating good content that appeals to your target audience is one of the most important ways to drive targeted traffic. Set up a blog on your website. Along with sharing content about your hotel and unique offerings, your blog should also appeal to a broader audience with an affinity for travel, and include information on nearby attractions and future events.

Make sure your website is mobile-friendly: According to Google, 70% of website visitors are viewing sites through a mobile device. As a part of recovery, hoteliers should make sure their websites offer a seamless user experience with a mobile-first design. 

Provide guidance and answer key questions: FAQs are very valuable and with the code markup options available now, this type of content can help improve the chances of increasing your visibility in search results. The content you create must answer key questions potential customers are asking in a way that it engages them and feeds their need to consume media during these uncertain times. 

• Focus on website usability: It is crucial to focus on your website’s usability. Make sure that:
• Your website delivers a great user experience
• The design helps convert the lookers into bookers
• Navigation is easy and allows users to find relevant information quickly
• The headings are clear
• Images and content are aligned to user needs
• Users can utilize all features of your booking engine

Every booking matters and you want your website to perform well. So, see your website through a user’s eye and then make changes accordingly.

Create evergreen content: Create qualitative and authoritative content that gets people to your site and builds your brand as one they can trust even in these uncertain times. Talk about your experience, your staff, your service standards, destination tips, and local attractions. 

Implementing the right SEO strategies for your website with the help of a reputable SEO company in US will help improve your rankings in organic search. Implementing the right strategies to improve the visibility of your website would be more important than ever when people plan travel in a post-COVID-19 world.